Why Is Search Engine Optimization (SEO) Such A Common Debate Topic

Search engine optimization is one of the very most discussed and controversial topics on the internet today. Also, it's one of the very most misunderstood topics.

In its basic form, search engine optimization (SEO) is act of altering a site so that it does well in the organic, crawler-based listings of search engines.

Now even this quick to the point definition of search engine optimization (SEO) can result in spirited debates about the meaning and purpose of SEO.

So the question maybe asked, how come SEO this kind of popular and controversial topic that triggers so much debate within the SEO community and the typical internet population particularly website owners? In my own humble opinion you can find 6 reasoned explanations why Search Engine Optimization (SEO) has got the popularity that it currently enjoys.

1. Targeted Website Traffic - If you ask the vast majority of website owners and people within the SEO industry what is the most important factor to an effective website business and/or operation. A big percentage of the folks will say website traffic and even more specifically targeted website traffic.

Currently on the internet, the greatest resource for targeted website traffic on a continuous bases are search engines. On a yearly bases stats reveal that around 75% - 80% of most purchases created by individuals on the internet originally started as a result of a search at a search engine and the vast majority of individuals who visit websites usually come via method of a search engine. Numbers so dominate cannot be ignored even by the biggest opponents of se optimization. Moreover, because SEO is focused on optimizing websites for ranking success related to locate engines, it's only natural that individuals would be interested in the field and practice of search engine optimization (SEO).

2. SEO Controversy - Search engine optimization (SEO) is one of the very most controversial topics concerning internet website operations. The proponents of SEO can say that it provides a practical method for websites to be seen in search engines which is important for any website desiring traffic on the internet today.

However, opponents disgusted with SEO may also say that numerous websites achieve high se visibility without the usage of SEO work and that SEO professionals only provide guess work high cost services that offer no assurances for se ranking success.

This case, which includes some merit concerning the arguments on both parties, generates heated debates between proponents of SEO and SEO opponents on a continuous bases which is fought from a regular bases on forums, blogs, websites and newsletters across the net along side exposure in magazines and on TV.

To put it simply controversy produces attention and whether you like it or hate it, SEO really does give a lot of controversy. Moreover, as long as search engines play a dominant role in generating targeted website traffic, SEO will continue to be a popular topic.

3. Money - Search engine optimization is a multiple million-dollar business. Search engines generate billions of dollars each year through advertising. Websites earn billions of dollars for their owners each year via using search engines either through paid advertisements or organic (free) listings in search results.

It is no wonder with billions of dollars up for grabs on a yearly bases that anything that will offer an individual or company a competitive edge in the ultra high pace internet world will be a hot topic for discussion and debate.

Moreover, through a combination of perception and reality that highlights search engine optimization as an integral to increasing internet sales, search engine optimization is just a extremely popular topic for decision makers within many companies which gives additional awareness of SEO available world and beyond.

4. No Standard SEO Rules or Regulations - Search engine optimization (SEO) can be called a contemporary version of the wild wild west. Basically most situations can be said or done because there are no formal set standards for the industry as a whole.

Therefore, in a real sense, no one is really right or wrong concerning any thoughts, comments or decisions concerning SEO techniques and/or methods. Right or wrong is replaced by what is considered ethical by individuals and everyone has a unique pair of ethics. What anyone might consider unethical someone else might consider completely honest, well intended assistance. This is the reason you have labels such as white hat and black hat SEO within the SEO industry.

5. Search Engines - Search engine optimization was created as a by-product caused by the development, utilization and popularity of search engines. Without search engines, there's no SEO industry in its current form and format.

As statistics on a yearly bases confirm, nearly all the targeted website traffic on the internet is generated directly or indirectly via search engines and a high percentage of internet sales are directly associated with visitors originating from search engines trying to find products and/or services.

With the dominant role that search engines play on the internet and the fact that the success of search engines be determined by the capability to provide accurate and reliable search leads to its visitors, successful search engines tend to develop an informal relationship with the SEO industry.

Whereby a certain amount of SEO work on websites tends to greatly help search engines provide what its visitors are searching for which is top-notch search results.

For this reason, sometimes search engines provides SEO information and SEO recommendations to its visitors on the search engines. This helps the SEO industry tremendously by placing the industry in the forefront of the main people that are enthusiastic about organic (free) search results which are the se users trying to find something specific and the internet site owners who want to be found in the se results.

6. SEO Mystery - Very little SEO professionals will explain what they do regarding SEO work in detail. Some provides only a little SEO information, which is mainly done as marketing efforts for the SEO professionals in forums, blogs and newsletters. Even the e-books and books that are sold only explain SEO in a broad nature. Search engine optimization (SEO) is really a secret to the typical website owner and/or people enthusiastic about organic se rankings.

This mystery produces a advanced level of interest regarding the SEO industry and helps feed the popularity of search engine optimization (SEO) source link.